Unscripted. Unfiltered. Unforgettable. Real people, real streets, real moments that the UK and Ireland can't stop watching.
Link'dUp™ puts cameras on the streets of the UK and Ireland and captures what actually happens when you challenge real people. No writers' room. No second takes. Just Elmo, Aaron, and whoever walks around the corner.
Meet the hostsStreet challenges, pranks, influencer collabs, and viral moments — all unscripted, all real.
Watch now6 nights · Flights · Hotel · £2,500 cash
Win New York at Christmas. Return trip for two, December 2026.
Regular person, influencer, or celebrity — if you've got the energy, we want to find you.
Apply nowElmo and Aaron took over Dunkin' for the first ever Link'dUp™ challenge — chaos, forfeits, real prizes.
Game night at Roxy Ball Room — blindfold bowling, beer pong, and Aaron in a Snow White costume.
Back at Dunkin' and things go completely off the rails — the most chaotic episode yet.
Whether you're a regular person up for a challenge, a creator looking to collab, or an agent representing talent — there's a place for everyone.
Brands we've worked with
Work with Link'dUp™




